Meet the Designers

Heather Guevarra Arcega

Heather Guevarra Arcega Gingerbread Clothing is designed and owned by Heather Guevarra Arcega, an award-winning fashion designer who has been in the fashion industry for over 5+ years.

Gingerbread Clothing is the combination of feminine shapes, colors and prints. Gingerbread is eco-friendly using designer dead stock and vintage fabrics. Heather Guevarra Arcega puts a touch of simple romance and eerie elegance. Gingerbread Clothing hangs in many specialty boutiques around San Francisco.

Gingerbread Clothing Website: www.gingerbreadclothing.com

Deanna Cazares

Deanna Cazares My name is Deanna Cazares, I am a 22 year old FIDM graduate I am working on my bachelors in Business Management. Ever since I could remember I have always had this strong passion for fashion. My long term goal is to open up my own boutique, designing for every market out there. My inspiration comes mostly from my surroundings and settings, and times it comes from feelings i might be experiencing at that time in life. I believe that you can find Ispiration and create something beautiful and unique from everything and anything around you. All you have to do is believe you can and go for it, you never get anywhere if you dont take risks.


Natasha Chiba

Natasha Chiba Since I was 8 years old, fashion has been my stable backbone to overcome many harsh realities of life. Through the divorce of my parents to being overweight in school, fashion provided me escapism to a world where I was awed and swooned over. My inspiration, therefore, is the continual need for me to escape to that glorious world of adoration, and sharing that attention with others makes me feel wanted in return. I plan to have my own boutique open in the next 10 years, and to be the most wanted designer in the world in the next 20 years.

Michelle Earney

Michelle Earney My greatest inspirations lie deep within the worlds of art and fantasy. I live to create art through fashion and thrive on bringing it to life. I refuse to set boundaries on creativity and believe going crazy with design is the only way to go. I want to bring the unfamiliar to life and create new perceptions along the way.

Yadira Galindo

Yadira Galindo Yadira Galindo majored in Fashion Design at the Fashion Institute of Design and Merchandising of San Francisco in 2009, and has been working as a freelance designer and backstage at many San Francisco fashion shows like ‘Macy’s Junior League Fashion show’, and ‘Fashion On The Square’, for two years now. She describes her style as a clash of "both sides of the spectrum" , an elegant bohemian, thats flattering and individualistic. Her inspirations vary as many designers’ do, among her biggest influences are music, painting,modern abstract art, and the diversity in cultures today but embraces the concept of tradition overall. She says about style, "Style for me is 90% confidence, and the rest your imagination and the love of your body and respect for it by choosing what flatters you the best and accentuates your best features." Her designs reflect a love of life and a respect and an ode to women, their vitality and their romantic nature. "I design for all women, no specific age range. My designs are for anyone who loves to dress with an optimistic point of view and a love of life."


Serena Hughes

Serena Hughes Serena Hughes the founder and designer for Serena Hughes Designs lives in San Francisco California. With a desire to take fashion to the next level, Serena Hughes Designs offer women a sleek urban versatile choice to express personal style. Focusing on quality and versatility, Serena Hughes Designs creates limited functional wear locally. As the designer, I hope to expand women's wardrobe choices with these beliefs. I look forward to hearing from you.

Ashley Kelley

Ashley Kelley I am 20 years young and designing has always been apart of who I am as an individual. I am currently in college majoring in Interior Design with hopes of one day opening the doors to my own firm. Im working on my clothing line Ashley Kelley and accessory line Pryssii Things to help fund my education, Candace & Ashley Foundation and my dreams. Design is where my heart and focus is and I love to share it with others. Making others feel good about themselves is what makes me happy. When people wear pieces from my clothing and accessory lines, I want them to feel amazing and beautiful from the inside out.

Lauren Matsumoto

Lauren Matsumoto Mitsymoto Designs is my jewelry line. Mitsymoto is a mash up of my Great Grandmother's name Mitsuko and my last name Matsumoto. My work revolves around the love I have for my friends and family, my upbringing, and my curiosity. I like to figure out how things work and make interesting jewelry and sculptures exploring my interest. Besides jewelry, I work in ceramics and mixed media to create sculptures and installation.

Mitsymoto Website: www.mitsymoto.com
Lauren Matsumoto Website: flavors.me/laurenmatsumoto


My Tran

My Tran My name is My Tran. I am an establishing fashion designer, mainly womenswear. Most of my designs are high-end and hand sewn, tailor to fit each individual perfectly. I currently am a student at Academy of Art University.

I am a perfectionist, but I know that no one is good at everything. I love to collaborate with others to achieve the best.

Ri Couture

Ri Couture Ri Couture is a design collaboration between Heather G Arcega & Janu Arasu.We are based out of the multicultural city of San Francisco, California.

Ri has taken a new approach to designing eco-friendly fashions by using amazing recycled silks with detailed handstitched embroidery. Our line consists of beautiful traditional Indian Saris revamped into fun, flirty & contemporary western dresses and outfits.

Each piece is custom made to every individual’s measurements.

Ri Couture dresses are one of a kind.

Ri Couture Website: www.ricouture.com


Tracey Phillips

Tracey Phillips California born and Antioch based, Tracy Phillips knew that she will be part of the fashion world from the age of 11 years old. As a youth growing up crafting and sewing became a passion for Tracy. The designer that stood out the most Tracy’s as a youth was Tracy Ellen.

After the death of Tracy’s mother, she decided to deal with her grief by making PJ”S in a bag, dresses and prom garment’s and selling them at the Berkeley Flea and that’s were her first taste of fashion shows started. A child hood friend had just started his own modeling production company and was looking for designer’s to be in his fashion., Tracy was very excited and her PJ’s in a bag was a big hit and the fashion and since them Tracy’s scope of a designer has bloom like a red rose.

Tracy got her first taste of the lights, camera, action and felt in love with it and wanted more. Tracy found a new love for fabric and style. Tracy continue to promote herself and her clothing line by taking part in fashion shows from San Francisco to Washington D.C. and the taste of the camera, light’s, model and the reaction from the guest at that fashion show gives Tracy a since of purpose and belonging. Tracy have passion for fashion and a eye for style.

Tracy is a self taught fashion designer however Tracy attended San Francisco City College for four semester due to job changes Tracy decided that she could no longer attend school but she continue to study fashion own her and designing and begin in fashion show throughout the bay area.

Tracy’s started Vanity Designs in 2000 and continue to design but decided on a name change in 2010 to So Flawless Creations to capture the essence of her design elegant. In January 2010 Tracy started to feel like she had hit the ceiling in her job and needed to do what was really on heart and so here we are the beginning of a new era for So Flawless Creations.

Tracy has took that leap of faith and start her own fashion line which will be launch in December 2010 for now you can find So Flawless Creations garments online at soflawlesscreations and at the Berkeley, Antioch flea market.

So Flawless Creations Website: www.soflawlesscreations.com


Anna Belaya

Anna Belaya Anna Belaya (Voznyuk) graduated The Art Institute (fashion design) in Omsk city in 2005. With her Russian mentality she creates the costumes in the bright and contrast colors. She uses European techniques of sewing and cutting, which make her costumes look different from American clothing.

As a "green designer" Anna doesn't work with natural fur or leather. She likes to work with synthetic fabrics. Sometimes she uses not-fabric materials like paper, plastic, glass, Christmas lights, etc, in order to create fantastic world of fashion. Her collections are created for theatrical performances, that is why her models look out of this world. They can be military women from ancient times, aliens from Mars, mystery angels or wicked demons.

Anna Belaya started her performances in Sacramento, CA in 2006. Her goal was to turn fashion show into theatrical performance with dancing, singing and magic show. During the last 5 years Anna had a lot of performances in Sacramento, San Francisco and Bay area. In 2008 she moved to Sunnyvale, CA and started to work with local dancers and musicians. Now Anna has a team who helps her create and promote the performances.

I Like Anna Website: ilikeanna.com


Mary Meg

Mary Meg Designing and creating have been an integral part of my life since childhood. Taught to sew by my mother at age 5, and on through high school learning to design and create patterns.

Being a dancer and choreographer for most of my life, I learned to create garments for dancers which later would serve to pave a way to creating garments as wearables.

Always appreciating vintage textiles, I began sewing and designing with the vintage as a back drop. This method of design has provided inspiration for me, as I incorporate textiles and trims that have a history attached to them, which is why my line is called Reclaimed Legacies.

Vanessa Munoz

Vanessa Munoz Vintage Rouge is owned by Fashion and Costume Designer, Vanessa Munoz. Vintage Rouge showcases the designer’s eclectic personality by using vintage silhouettes with an independent style and prints. Its sophistication, classic, and simple details offer one of a kind fashion for the modern woman. Vintage Rouge offers costume design for re-enactors and theatres with a specialty in 1860s.

Vanessa Munoz graduated in 2008 in Fashion Design from the Fashion Institute of Design and Merchandising in San Francisco. And since then, she has freelanced. She became inspired by the 1940s and 50s from her Great Grandmother and wears jewelry from the eras in her personal style. As a Civil War re-enactor, she admires how women would change up the details of an old dress into something brand new. She uses these tips into her designs. “I strive to make all women feel and look beautiful by bringing out their best features.” She plans to accomplish a boutique selling everything from shoes, handbags, jewelry, and fashions.

Bbeauty Designs

Bbeauty Designs Bbeauty Designs was founded on the principle of reintroducing the combination of elegance and quality back into fashion. Countering what exists today in the form of " disposable clothing", Bbeauty offers women the chance to have well made clothing that is tailor fit, specially designed to their figure and style, and made to last. Bbeauty Designs set up shop centrally in between the fashion hubs of San Francisco and Los Angeles for its many south bay clients. Despite not being in either city or in fashion capitals such as New York, Milan, and Paris, Bbeauty Designs has gained clientele worldwide for its commitment to elegance and quality. Still growing, Bbeauty Designs owes its roots to dynamic duo Heather Rosales and Julie Tanner.

Heather Rosales is known for her keen eye, business sense, creative passion, and listening ear for her client’s needs. She specializes in creating romantic and feminine looks that tailor to the figure and create timeless beauty. Heather began Bbeauty Designs in 2006 as a sole proprietorship with brides in mind launching initially with a line of faux fur wraps and stoles and later taking on gowns and mainstream fashion. She is chief designer and sales person for Bbeauty Designs critically analyzing which pieces each season will make it as Bbeauty’s next signature look.

Heather met Julie Tanner in 2008 as Bbeauty Designs was budding with solid demand for more styles. Julie’s background includes 40 years of being an expert seamstress and artisan taking Bbeauty to new heights and product offerings. Julie joined Bbeauty Designs as a partner in 2008 and currently runs Bbeauty Designs production team making sure each garment is constructed with flawless execution. Her skill sets include a variety of trades including leatherwork, beadwork, corsetry, millinery, stained glass, and painting.

Together Heather and Julie work hard on expanding and growing their label recognition throughout California by doing several exhibitions and fashion shows and networking with industry professionals. With the ability to produce and design at a couture level without the need to outsource, Bbeauty Designs has exceptional momentum as a design company. Currently Bbeauty produces garments all by private commission (both fashion and high end costumes) and creates private labeling for select boutiques throughout the bay area. Today the Bbeauty Designs studio is a 2,000 sq foot facility with a staff of 9 out of Morgan Hill, CA. Still under the radar, Bbeauty has everyone guessing, "What will they come up with next?"

Meet the Photographer

Christian Producciones

Christian Producciones I am Christian, Professional Photographer. My origin is Hispanic; I was born in South-America where I studied Computer Science and Photography. I have been doing photography since 1993 including weddings, engagements, quinceañeras, sweet sixteen, fashion show, Night Life Photography and Sports Photography I decided to move to USA in 1995, to continue my career as a Professional Photographer. I have a modern photo studio, cameras and equipments of known name brands and high technology to give you and your family the best digital services with accessible prices. Currently, I am a Photographer for the International Latin Film Festival, Fashion Photographer, Professional Wedding Photographer and Photo Editor.

Christian Producciones Website: www.christianproducciones.com